Saturday, 10 October 2015

RESEARCH: Audience profiles for film

The first film I looked at was "Straight Outta Compton" which was released around summer in many cinemas. The film is a documented on the life of famous entrepreneur Dr. Dre and getting out of the "hood". I researched the demographics, lifestyle, personality, brands they consume and entertainment of the viewers of this film which will be listed below.

Straight Outta Compton (2015)




Layer Cake (2004)

The next film I researched was Layer Cake starring the legendary Daniel Craig. From the demographics it states that males varying from the age of 40-54 watch this film . This lets me know that this film is aimed at the capitalists (centre-party) people but are still wealthy earning at least £1000 or more monthly. They work in construction, real estate and property and telecommunications and reside in the South Coast, West Country and Midlands. The film is gangster action/detecting and based around illegal money. The lifestyle of the Layer Cake audience have hobbies of driving and going to pubs which is typical for older men as they like to have a good night out. Their favourite sports are super bike racing as it's very fierce and tough which will definitely keep them engaged. Their general interests are cars and motoring likewise their niche interests are sports , Mclaren Mercedes etc. Their least expected favourite pet is a bird which is weird for older men as they like dogs but older men tend to have warm hearts and are sentimental to little things like birds. They're described to be organised and reliable but can be quiet , they shop at Morrisons and are customers of post office, Lloyd bank and tomtom. They wear clothes brands of Hugo Boss, Puma and Dickies, they are affiliated with the bank HSBC and the top maker of their car is Nissan. As you look at the screenshots, you will see their favourite music, TV shows, music artists and celebrities. However from this information we cannot justify and use this information to say this is the ONLY audience. This is just a sample size of the population so it lacks population validity , therefore we cannot generalise this information. 




The final film I looked at was Angus, Thongs & Perfect Snogging. The description of demographics, lifestyle, personality, brands they consume and entertainment which be listed down below in the screenshots. The same applies to this film about the population validity so this is not an accurate representation of the population.

 Angus, Thongs & Perfect Snogging (2008)




If the pictures are not clear enough, I will create a link for the pictures separately. 








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