a title sequence according to kyle cooper-REASEARCH

Kyle Cooper (Born July 1962) is an American designer of motion picture title sequences.
Cooper was born in Salem, Massachusetts, and studied interior architecture at University of Massachusetts Amherst. He then went on to study graphic design under Paul Rand at Yale University, receiving his Master of Fine Arts from there in 1988. Early in his professional career, Cooper worked as a creative director at R/GA - an advertising agency with offices in New York and Los Angeles. During this period, Cooper created the title sequence for the 1995 American crime film Seven, a seminal work which received critical acclaim and inspired a number of younger designers. According to Cooper, at the time he made the title sequence for Seven, main title sequences were behind of what was happening in print, music videos and commercials. He wanted to create main titles that were raising the bar creatively.-
GOT THIS FROM WIKEPEDIA,CREDITS TOO https://en.wikipedia.org/wiki/Kyle_Cooper

WHAT MAKES A GOOD TITLE SEQUNCE ACCORDING TO KYLEE COOPER
1. The fact that the title sequence tails into the film seeminglessly
2.The fat the film sets and expectation
3. It makes the audience doesnt want to be anywhere else